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Enoteca

Wine Shop Rebrand and Renovation

SketchUp, Illustrator, and Photoshop

 
Brand Description:

Avignonesi is one of the oldest and best-known wineries of Montepulciano, Italy. Although our winery has been in existence since 1974, since 2009, we have begun using sustainable and biodynamic farming methods to produce our wine. These methods not only mirror the identity of Montepulciano, but they also allow us to create healthier wines for our customers, the land, and therefore generations of wine enthusiasts to come.

 

Enoteca (plural: Enoteche): an Italian word, which literally means ”wine repository”, but is used to describe a special type of local or regional wine shop that originated in Italy. An enoteca is often run in collaboration with growers in the village or region. Such establishments were named to connote “wine libraries” and were intended as a hands-on source of information on local wines.

 

Project Description:

Enoteca is a global retail wine shop specializing in wines from Tuscany, specifically from the Avignonesi winery. Enoteca is geared toward the newest generation of wine drinkers. Our goal is to make the process of tasting, pairing, and purchasing wine more enjoyable, and more approachable. Just as our winery is sustainable and environmentally conscious, we aim to be too. In addition to selling wine, Enoteca also has weekly wine clubs and a tasting and pairing bar. Enoteca invites you to learn, taste, and enjoy. 

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